Search Engine Optimization (SEO) services cannot succeed without considering a website structure that is well optimized and efficient for their clients. It would be very wrong to do SEO services and not consider the structure of the website where information is spread on that website search engine optimisation expert.
Information structure is very important for both human visitors and search engines. SEO services should not overlook this very important factor in optimizing a website. At least as an SEO service provider, they should tell their clients that it’s better to get higher rankings with a better website structure.
Ideal Website Structure Recommended by SEO Service Providers
The ideal SEO tip for organizing information in a website structure is to allocate the most important information (files) in the website’s root directory. Then, as in the significance hierarchy, there must be a second important file in the second layer, below the top layer. The third layer, obviously, belongs to the third most important set of information that will be placed.
The simple statement above must be elaborated further. SEO service providers must be aware of what the main purpose of the website is: selling certain products, persuading visitors to subscribe to newsletters, ordering professional services, registering for membership, etc.? According to fundamental requirements such as a website, an efficient website structure must be planned so that search engines are aware of the relationship between principle keywords, textual content and website structure.
The advantage of building such a website structure is that search engines and site visitors can find the main information of the website very easily and quickly. Of course, that doesn’t mean that you shouldn’t display or mention your main product on the homepage. Instead, the right SEO service will emphasize doing it.
Top Layer of Website Structure
The website homepage should introduce the main purpose of the website. SEO services must ensure that there is a link to the most important information file in the website’s root directory of the homepage. Also, there must be a link to the main section of the website: A separate information body for each of the leading search engines or website visitors to certain areas of the website such as products, articles, affiliate programs, downloads, blogs, etc.
There may be other important files that search engines need to find as soon as they enter the root directory of the website even though it is not mentioned in the search engine. They are files like sitemap, resources, etc.
Second Layer of Website Structure
The right SEO service provider allocates a second layer of the website to the part that serves as the main hub for bottom-line information that is on the website. Therefore, by implementing a topical website structure that distributes headlines in the second layer, SEO services regulate what should be categorized where.
The files in this section will be crawled by search engines after those in the root directory. So, they must be people who do not need to be found immediately by search engines. In others, they must be the second important file after the first layer of the website structure.
Third Layer of Website Structure
Proper SEO services leave the most unimportant website files in this section. They are files that contain the main information that web site visitors are looking for. In other words, people do not look deeper than them. This helps them get to such webpages with two clicks. The result can be a click on the action button to order whatever the website offers on the third click at once.
The interesting thing about search engine behavior is that they treat files based on what was first important. So, the closer a file is saved to the root directory of a website, the more important it has been given by the website designer or SEO service provider. Not knowing this fact will not let SEO work towards the ideal goal.